Scalable Business Model: Licensing
Scalable Business Strategy: Direct Sales

Problem/Challenge:
Western Provident Association (WPA), a leading UK private medical insurance company, was experiencing stagnant growth. The competitive market saturated with brokers led to high churn and declining customer engagement.

Solution:
We implemented a dual strategy of Licensing and Direct Sales to revitalise WPA’s sales approach. This involved recruiting and training a 200-person commission-only salesforce and developing a licensing model to expand their market reach. With custom-built systems, including scripts, processes, and sales materials, we significantly enhanced their operations.

Results:
The division went from zero to £35 (A$67) million in annual recurring income in just two and a half years, transforming their sales approach and revitalising their market position and securing their long term growth.

Testimonial:
Directors letter of confirmation available.

Your Call to Action:
Want to achieve exponential growth through direct sales and licensing?

Book a consultation to learn more about our licensing and sales growth strategies.

Scalable Business Model: Franchising
Scalable Business Strategy: Sales Optimisation

Problem/Challenge:
ST Finance, a small commercial finance broker, was struggling to grow. Operating from a home office, their monthly income hovered around £3,000 ($A5,700) after seven months.

Solution:
We applied Sales Optimisation and Franchising strategies. After an in-depth review of ST’s operations, we introduced refined sales processes and launched a franchising model to expand their reach.

Results:
Within two months, ST's income had tripled, and over the next three months, it continued to rise steadily. Using the audit trail created from this growth, we successfully franchised the business. Over the following months, 16 franchisees were recruited, and by the end of the first 18 months ST Finance's fee income had exceeded £1 (A$1.9) million.

Testimonial:
"The growth experienced in the business was cathartic to say the least. The increase in lead flow and conversions ramped up our income... Then, with the introduction of franchising the business and our reach multiplied. Incredible."
Sheena Chapman, Managing Director, UK.

Your Call to Action:

Want to replicate these results for your business?

Book a consultation today and learn how sales optimisation and franchising can transform your revenue.

Scalable Business Strategy: Sales Optimisation

Problem/Challenge:
JJ Plant Hire (name has been changed for NDA purposes) was losing ground to larger competitors and needed a strategy to regain lost customers.

Solution:
We conducted an in-depth analysis of competitors' marketing strategies and gathered local intel from JJ’s customers who had used those competitors. Based on this information, we developed new marketing materials and campaigns. We also launched a Customer Revival Campaign (CRC) aimed at re-engaging old customers who had drifted to competitors.

Results:
The CRC generated £141K (A$274K) for the month. That equated to more income in that month than the company had earned in the previous three months combined. Over the course of 12 months, we ran the campaign four times. this multi-touchpoint marketing campaign also resulted in a significant surge in new clients. 

Testimonial:
"Seeing all those old customers coming back was a memorable experience. We had our biggest month ever and unexpectedly sold several vehicles too - and we're in the rental business!"
Brian J, Finance Director

Your Call to Action:
Want to boost sales and revive customer relationships?

Book a consultation to explore how Sales Optimisation can transform your business.

Scalable Business Model: Franchising
Scalable Business Strategy: Market Expansion

Problem/Challenge:
Quantum Organization, a new SME business growth consultancy, needed to establish a foothold in a highly competitive market. The aim was to expand rapidly, but the company was challenged by a lack of brand recognition and market presence.

Solution:
We implemented a dual strategy combining Franchising and Market Expansion to accelerate growth. This allowed Quantum to scale quickly by recruiting franchisees across the UK, Ireland, and beyond. This allowed the company to gain traction in new markets while minimising direct overhead.

Results:
Within 8 months, Quantum achieved rapid growth across the UK and Ireland. By the 9th month, an independent valuation placed the company’s value at £11.2m (A$21m). Quantum successfully expanded into Australia, New Zealand, Portugal, and India, generating £3.5m (A$6.2m) in revenue within the first year.

Testimonial:
"The Quantum training is by far the most comprehensive, detailed, and step-by-step system for business and consultancy success that I have ever seen." 
Kerwin Rae, CEO, K2

"The most valuable thing I got from the Quantum training is the opportunity to achieve financial freedom for myself and my family. It’s prepared me to help any business owner anywhere and make a lot of money in the process."
Nigel Botterill, CEO, Entrepreneurs Circle

Your Call to Action:
Ready to scale your business internationally?

Book a consultation today to discuss franchising and market expansion strategies.

Scalable Business Strategy: Joint Venturing
Scalable Business Strategy: Sales Optimisation

Problem/Challenge:
EFP, a boutique tax advisory firm, was struggling to secure high-quality leads , averaging only 2–3 low-quality appointments per week.

Solution:
We developed a Joint Venture model that allowed EFP to partner with non-competing companies to generate qualified referrals. Additionally, we optimised their marketing and sales processes to increase lead conversion rates.

Results:

EFP increased their weekly appointments to 10, with significantly higher lead quality. They secured £50,000 in upfront fees and ongoing revenue.

Testimonial:
"...David Abingdon, is a marketing guru extraordinaire.... It didn’t take long to generate a hundred leads a month... Then the really good stuff kicked-in – email and FB campaigns, joint-ventures with allied businesses, direct mail to our end-users and Google ads."
Peter Graff, Senior Partner

Your Call to Action:
Looking to improve lead quality and conversions?

Book a consultation to explore Joint Ventures and Sales Optimisation.

Scalable Business Model: Enablement Model

Problem/Challenge:
ADM, an education company targeting professionals in Australia, wanted to offer training programs but faced significant regulatory hurdles. Traditional franchising and licensing models were not suitable due to compliance requirements and high documentation burdens.

Solution:
We implemented the Enablement Model, providing a more flexible structure that allowed ADM to offer premium training programs without the need for formal franchise agreements. Through this model, participants received not only training but also ongoing support and marketing services through a monthly subscription. This allowed ADM to generate both upfront and recurring revenue without falling under strict regulatory oversight.

Results:
In just 9 months, ADM recruited over 40 professionals into the program. This generated a consistent stream of income through training fees and ongoing support fees while avoiding the legal complexities of franchising.

Your Call to Action:
Want to create a flexible business model for your company?

Book a consultation to learn more about the Enablement Model and how it can work for you.

Scalable Business Model: Membership (And FinTech Development)

Problem/Challenge:
Rutherford Health, a specialty medical group offering cutting-edge cancer treatments in the UK, was restricted by advertising regulations that limited their ability to market their services directly to patients. They needed a legally compliant, scalable model to increase patient engagement and revenue.

Solution:
We developed a bespoke Membership Plan that integrated an innovative insuretech (fintech) quote system and an integrated members system. This allowed Rutherford to offer patients access to their services via membership, without violating advertising restrictions. The insuretech system streamlined payment processing and compliance, while the members system managed appointments and access to treatments.

Results:
The bespoke membership plan created a recurring income stream, significantly increased patient engagement, and provided long-term sustainability for the business. The custom-built system complied with all legal requirements while also improving operational efficiency.

Your Call to Action:
Need a customised solution for your business challenges?

Book a consultation to explore how membership systems and fintech solutions can support your growth.

Scalable Business Strategy: Sales Optimisation

Problem/Challenge:
B Coaches, a family-run coach and bus company, experienced a sharp decline in sales after the retirement of its founder. The remaining team relied heavily on telephone bookings, but inefficient handling of inquiries and a weak sales script led to poor conversions. Out of every 10 calls, only 2 resulted in business.

Solution:
We focused on Sales Optimisation by overhauling B Coaches entire customer engagement process. We introduced a new sales systems, scripts and restructured the telephone sales team. Key individuals were reassigned to more suitable roles, and a new sales process was implemented, improving the effectiveness of every customer interaction.

Results:

Within two months, the conversion rate for phone inquiries increased from 2/10 to 7/10. Sales grew exponentially, and the company landed one of its largest contracts to date.

Testimonial:
“We are seeing 7 in every 10 calls resulting in business, plus we have landed one of our biggest contracts since introducing some of the things we have learned.”
Neil Carter, Managing Director

Your Call to Action:
Want to improve your sales conversions and boost revenue?

Book a consultation to explore how Sales Optimisation can transform your business.